Has Apple lost edge on mobility or will they put the user perspective back in focus?

Posted: 11 March, 2013 in Uncategorized
Tags: , , , ,

Being first does not guarantee the #1 position on the market. As developers of the Android platform focuses even more on usability, creating high user value and adapting rapidly to demands and needs, and creating some new ones under way, none of the updates of iOS 6 so far has given any indication on that Apple is catching on.

Key features such as navigation (Googles re:released map application for iOS is not cutting it!), big data, improved voice command and mCommerce ability, but also the overall design and functionality, are beginning to feel hopelessly behind competition. As wearables coming strong in the next years the pressure increases further!

I have strong faith in Appel’s power to create new wonders, but that is not the question. It is rather about to adapt the iOS platform to a new era.

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