Unprecedented Speed Ahead of Us.

Posted: 25 April, 2013 in Uncategorized
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Martin Gill, principle analyst for Forrester, says that the pace of change is getting faster and faster. That’s not going to slow down. We agree.

Per se we are experiencing a technology revolution every 50th year, electricity and the TV set are two. Telephony another. We today see magnificent steps been taken in retrofit just about anything with a GPS or a chip, and I yesterday learnt that Ericsson are making fantastic progress with the fleet of Maersk and Ambulances in Brazil.

Controls, displays and opportunities for data collection will only get smarter, offering the potential for things like biometric security, image projection and chemical sensors for food.

From a retail perspective location, time and making use of user set preferences can all help create a personalised experience. “Are they in store, are they in a competitor’s store, are they about to get on a flight?” Walmart, for example, delivers an app customised for when a customer is in store with content relevant to where they are. Distance, depth, aisle, floor, direction and what time of day it is could all be put to use in the near future.

Martin Gill continues, “If you remember anything, remember mobile is the glue – it brings the best of digital and the best of physical together.”

To emphasize this further I would like to quote my colleague @AndreasSjostrom, he call the smart phone the Remote Control of Life.



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