A fantastic way to gamify the shopping experience

Posted: 4 June, 2013 in Uncategorized
Tags: , , , , , , ,

This week I am dedicating to the genius of The Panty Jackpot game that is promoted in the Victoria`s Secret App “Pink Nation”. It is designed to draw traffic to B&M as well as their eCommerce platform.

The game is set up to resemble a slot machine with five sections that feature icons of the retailer’s products next to prizes. Each slot is tied to an in-app reward.

For example, a picture of a coin reads “free panty” and lets consumers receive a free panty with a Victoria’s Secret purchase.

Additionally, pictures of pineapples, cherries and palm trees represent free virtual stickers that consumers can unlock.

All in a fantastic way to gamify the shopping experience.

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