AT&T:s new store concept paves way for new retail era.

Posted: 9 September, 2013 in Uncategorized
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”Customers visiting our Newport store will discover a design that is built around their experiences and delivers an interactive shopping experience that mirrors their mobile lifestyle,” said Larry Evans, vice president and general manager for AT&T in Ohio to Marketwatch.com.

As the lines between the physical and digital retail worlds blurs even more and consumers continuously turn to their mobile devices and apps AT&T has gone an extra mile to meet the tech savvy consumers with cutting edge services.

The new Connected Experience Zone features ”lifestyle vignettes” that offer customers a glimpse of how solutions can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security and entertainment and more.

Next is the Community Zone, featuring ”community tables” that encourage customers to shop and play in an open and interactive space. This space merchandises apps, accessories and devices to show customers how they can work together.

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