Speed up the sales cycle with augmented reality

Posted: 20 September, 2013 in Uncategorized
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The cool Mr. J. P. Gownder (@jgownder), Vice President and Principal Analyst at Forrester Research hit the spot on his blogg the other day in an article about converting tablets into the ultimate sales tool by integrating Augmented Reality in to the process.

I have for a year been involved in a very similar solution to the one Metaio have developed for Mitsubishi Electric Cooling and Heating. The scope is simply to provide the sales reps from a national brand installing large scale cooling equipment into industrial sites with iPads that in an instant can demonstrate the buyer or other stake holders such as the architect how the ready made solution will look like fitted where it is suppose to be.All by using Augmented Reality.

For the ever growing Home Depot style sector, the technology is the next logical step, for both customer used apps and/or sales rep apps, that in a world of tight margins also can include direct access to daily fresh price lists, CRM etc.   As Mr. Gownder concludes, the gains are several:

  1. A richer customer experience during the sales cycle.
  2. Allayed fears among buyers who worry what the units will look like.
  3. A faster sales cycle, performed on site.
  4. Higher close rates and revenues.
  5. Lower printing costs for sales collateral.

To Mr. Gownders Article


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