Lack of disruptive minds in retail?

Posted: 14 October, 2013 in Uncategorized
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Convinced of that a combo of retail online and in stores will remain a winning concept also in the future Georges Plassat, the head of world number two retailer Carrefour, told the three-day World Retail Congress that more than two thirds of group’s sales are still in-store.

While I am not saying the Mr. Plassat is wrong about his conclusion regarding the of-line/on-line combo I think that quote is well worth analyzing a few more times.

“More than two thirds of group’s sales are still in-store”

  • For once, even if he is not specific, the number of  in-store transactions has shrinked in just a few years,
  • secondly, doesn’t that statement reveal exactly what is expected?
  • and thirdly, where does that descending spiral ends?

I love to shop at Carrefour but believe that they as well as other similar businesses needs to adopt the following targets:

  • Find ways to appeal to millennials.
  • Reduce the amount of retail space in their portfolio.
  • Make it easy to shop, wherever, whenever.
  • Speak to their customers personally.
  • Use technology as a competitive weapon (Make every journey count).

I finally like to end with another quote by Mr. Plassat from the World Retail Congress.

He said “There is a dream for people working purely in the Internet that they will be delivering everybody on a daily basis a liter of milk. This is totally a dream and could become a nightmare because of the cost of energy.”

Isn’t that the exact opposite mind-set one should require from a business leader in retail today or is there a clue buried in the fact that Carrefours website is not even responsive just yet? #digitaldisruption

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