Go Deep (Linking)

Posted: 16 November, 2013 in Uncategorized
Tags: , , , , , , ,

There are reasons to be exited about the prospects generated from the term “Deep Linking” as it turns out to be a perfect bridge between old school (still on top) media e-mail and mobility.

If you don’t know about deep link, imagine this. You have a up-coming campaign, your mobile app is polished with a few new looks and features to support the campaign. The target customer receives your email that also contains a (deep) link that once pressed takes the customer to either a) your pre installed app, but more in specific the campaign pages of the app or b) to the app store, if the customer have not installed your app.

The synergies are several as it both gives high focus on the campaign and drives more downloads of your app, a perfected tool for campaigns, building loyalty with and to drive sales through.

Keep a special eye on one of the leading developers with-in this area, Movable Ink (@movableink) and there Agile Email Marketing platform.

Please also read this article from Mobile Commerce Daily

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