Millennials is the new Black

Posted: 20 November, 2013 in Uncategorized
Tags: , , , , , , ,

Have your business yet adapted its channel strategy to fit Millennials? Are you communicating in a language and via platforms they understand and use?

A new report from Google states that 88 percent of all millennial smartphone owners are planning to use their devices for holiday shopping this year. Do the math on that.

Millennials will also be completing more purchases on their phones this year, with one in three millennial smartphone owners planning to make a holiday purchase on their phone, up 28 percent year over year. In contrast, 17 percent of adults age 35 and above who own smartphones plan to make a holiday purchase on their phones, up 13 percent.

So if you not yet have adapted your online strategy, make sure to put that on the very top of this years christmas list.

Bild

 

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