Why Customer Journey Mapping Works | CustomerThink

Posted: 30 January, 2014 in Uncategorized

See on Scoop.itCXM

“Most journey mapping just looks at the rational side of a Customer Experience and that is less than half of a person’s human experience … That is why most journey mapping sucks.” I couldn’t resist picking up the gauntlet …

See on customerthink.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s