Providers of consumer goods and services needs to step up their Online investments!

Posted: 26 February, 2014 in Uncategorized
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A majority of the average small & medium sized business needs to prioritize online as much as marketing. It is estimated that these business, typically retailers, real estate agents, personal service providers  and small media companies needs to aim to invest between 7-12% of there sales revenues into Online over the next 12-18 month to get in shape.

Falling back on Deloitte’s theory of “Short fuse, Big bang” we are looking at a maximum of 3 years before digital disruption will have a full impact in these sectors. For retailers it has already begun.

Digital’s disruption of the consumer services and retail industry, already severe, will only increase in speed and magnitude as annual worldwide e-commerce revenues double to $1.5 trillion by 2015. New levels of connectivity, the proliferation of new technologies, the rapid growth of new business models, and the rise of advocacy marketing and social shopping all add fuel to the digital fire.



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