Posts Tagged ‘Android’

There are reasons to be exited about the prospects generated from the term “Deep Linking” as it turns out to be a perfect bridge between old school (still on top) media e-mail and mobility.

If you don’t know about deep link, imagine this. You have a up-coming campaign, your mobile app is polished with a few new looks and features to support the campaign. The target customer receives your email that also contains a (deep) link that once pressed takes the customer to either a) your pre installed app, but more in specific the campaign pages of the app or b) to the app store, if the customer have not installed your app.

The synergies are several as it both gives high focus on the campaign and drives more downloads of your app, a perfected tool for campaigns, building loyalty with and to drive sales through.

Keep a special eye on one of the leading developers with-in this area, Movable Ink (@movableink) and there Agile Email Marketing platform.

Please also read this article from Mobile Commerce Daily

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In a recent post I asked if Apple had lost the edge on mobility or if they would put the user perspective back in focus. Said and done! Yesterdays show at #WWDC13 gave little doubt that Apple yet again has taken a firm grip and a lead on design and user perspective on their mobile platform, iOS.

However, is a screen cluttered with apps cutting edge one may ask? Are not development actually leaning towards a new breed of apps that are situation and/or geo sensitive? Called upon when there is a demand, either manually or based upon user behavior or position? Around the corner apps will interact with us, not the other way around.

That however might be something further down the road and in the mean time I for one will enjoy the new iOS 7.

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Being first does not guarantee the #1 position on the market. As developers of the Android platform focuses even more on usability, creating high user value and adapting rapidly to demands and needs, and creating some new ones under way, none of the updates of iOS 6 so far has given any indication on that Apple is catching on.

Key features such as navigation (Googles re:released map application for iOS is not cutting it!), big data, improved voice command and mCommerce ability, but also the overall design and functionality, are beginning to feel hopelessly behind competition. As wearables coming strong in the next years the pressure increases further!

I have strong faith in Appel’s power to create new wonders, but that is not the question. It is rather about to adapt the iOS platform to a new era.

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