Posts Tagged ‘Google’

Have your business yet adapted its channel strategy to fit Millennials? Are you communicating in a language and via platforms they understand and use?

A new report from Google states that 88 percent of all millennial smartphone owners are planning to use their devices for holiday shopping this year. Do the math on that.

Millennials will also be completing more purchases on their phones this year, with one in three millennial smartphone owners planning to make a holiday purchase on their phone, up 28 percent year over year. In contrast, 17 percent of adults age 35 and above who own smartphones plan to make a holiday purchase on their phones, up 13 percent.

So if you not yet have adapted your online strategy, make sure to put that on the very top of this years christmas list.

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There are reasons to be exited about the prospects generated from the term “Deep Linking” as it turns out to be a perfect bridge between old school (still on top) media e-mail and mobility.

If you don’t know about deep link, imagine this. You have a up-coming campaign, your mobile app is polished with a few new looks and features to support the campaign. The target customer receives your email that also contains a (deep) link that once pressed takes the customer to either a) your pre installed app, but more in specific the campaign pages of the app or b) to the app store, if the customer have not installed your app.

The synergies are several as it both gives high focus on the campaign and drives more downloads of your app, a perfected tool for campaigns, building loyalty with and to drive sales through.

Keep a special eye on one of the leading developers with-in this area, Movable Ink (@movableink) and there Agile Email Marketing platform.

Please also read this article from Mobile Commerce Daily

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In a recent post I asked if Apple had lost the edge on mobility or if they would put the user perspective back in focus. Said and done! Yesterdays show at #WWDC13 gave little doubt that Apple yet again has taken a firm grip and a lead on design and user perspective on their mobile platform, iOS.

However, is a screen cluttered with apps cutting edge one may ask? Are not development actually leaning towards a new breed of apps that are situation and/or geo sensitive? Called upon when there is a demand, either manually or based upon user behavior or position? Around the corner apps will interact with us, not the other way around.

That however might be something further down the road and in the mean time I for one will enjoy the new iOS 7.

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What should be a perfect marriage, commerce and mobility, has despite potential taken a wrong turn due to lack of standard. Most solutions are poorly designed from a UX perspective, making the consumer anxiety to shoot thru the roof or set up in a way forcing the user to enter to information each time looking to complete the purchase.

Although many consumers favor the convenience of shopping on the go, there are a number of barriers preventing these users from completing a purchase on their smartphone or tablet.

The top reasons cited by users are not feeling secure about entering credit card information and the checkout process being too difficult.

The latter can lead users to feel frustrated when they have to type and retype personal information into the tiny text boxes often found when checking out on smartphones.

“Companies often employ the same strategy on both mobile and desktop, which means retailers are missing the mark on what consumers want – a convenient, painless way to conduct transactions on the go.” says Marc Barach, chief strategy and marketing officer of Jumio, Palo Alto, CA in Luxury Daily.

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