Posts Tagged ‘IPad’

During 2013 swedish cable provider Com Hem launched the american TV service Tivo in Sweden. The commercials for the service runs frequently and it is presented as something quiet new, fresh and some what unique.  But really, is it?

While Tivo and other Digital video recorder services (DVRs) have become popular devices with consumers who want to control their television viewing, consumers on the contrary in growing amounts prefers online streaming services that make it possible for viewers to get their entertainment fix more easily on more devices than ever.

Resent data from Forrester foretells the rise of online viewing to displace the DVR for time-shifted viewing, a clear signal to Com Hem and other providers to adjust to new technologies and business practices.


The cool Mr. J. P. Gownder (@jgownder), Vice President and Principal Analyst at Forrester Research hit the spot on his blogg the other day in an article about converting tablets into the ultimate sales tool by integrating Augmented Reality in to the process.

I have for a year been involved in a very similar solution to the one Metaio have developed for Mitsubishi Electric Cooling and Heating. The scope is simply to provide the sales reps from a national brand installing large scale cooling equipment into industrial sites with iPads that in an instant can demonstrate the buyer or other stake holders such as the architect how the ready made solution will look like fitted where it is suppose to be.All by using Augmented Reality.

For the ever growing Home Depot style sector, the technology is the next logical step, for both customer used apps and/or sales rep apps, that in a world of tight margins also can include direct access to daily fresh price lists, CRM etc.   As Mr. Gownder concludes, the gains are several:

  1. A richer customer experience during the sales cycle.
  2. Allayed fears among buyers who worry what the units will look like.
  3. A faster sales cycle, performed on site.
  4. Higher close rates and revenues.
  5. Lower printing costs for sales collateral.

To Mr. Gownders Article