Posts Tagged ‘Sweden’

During 2013 swedish cable provider Com Hem launched the american TV service Tivo in Sweden. The commercials for the service runs frequently and it is presented as something quiet new, fresh and some what unique.  But really, is it?

While Tivo and other Digital video recorder services (DVRs) have become popular devices with consumers who want to control their television viewing, consumers on the contrary in growing amounts prefers online streaming services that make it possible for viewers to get their entertainment fix more easily on more devices than ever.

Resent data from Forrester foretells the rise of online viewing to displace the DVR for time-shifted viewing, a clear signal to Com Hem and other providers to adjust to new technologies and business practices.

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Retail sector after sector disappears from High Street locations as the need for their existence shrinks. Travel might have been first, today 90% of all leisure flights in the US and Sweden as well as in the UK are sold on-line.

But also books and other media (DVD/CD) that have struggled for years seems to disappear in a faster tempo than previous years, still 40-50% are sold off-line by traditional ways.

Closing and accessories in the UK and Sweden is another segment that are quickly moving in on what seems to be the critical mass, not to mention electronics. Today well above 30% of all clothing business in the UK and Sweden is handled on-line and retailers shows signs of closing down stores nation wide.

Footwear and Sporting goods in the UK market is also close to 30% and could very well be next. Surprisingly this segment in Sweden and the US remains fairly low still despite millions invested in platforms and commercials. So the question remains, is the melting point for physical stores 50%?

As the below articles reveals there are to some extent a cure in the shape and form of increased online/offline integration and enhanced customer experience. Continue reading in The Future Shopper

About Barnes & Nobles (Washington Post)

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Historien går ungefär så här: En flygvärdinna påtalar för kaptenen att en passagerare klagar på att det är för kallt i första klass. Kaptenen svarar -Hur många kompisar på Facebook har hen?

I UNT (Uppsala Nya Tidning) den 12 september kunde vi läsa att en obetänksam servitör råkat säga något dumt till en gäst. Något som för fem år sedan förmodligen inte vart mer än en snackis under fikat på jobbet blev en story 5000 delat på FB. I dag har relativt många gäster fler läsare än en genomsnittlig svensk dagstidning.

De flesta butiker och restauranger finns i dag på Facebook och använder kanalen som sina egna anslagstavlor, ett vanligt fel. “Like” hysterin fortsätter, What is in it for me?!

Vad få om några av dessa verksamheter äger är en strategi och beredskap kring hur dessa kanaler ska nyttjas när exempelvis något oförutsett händer. Om de skulle lägga lika mycket energi på social media och webb som sina skyltfönster vore hälften vunnet.